1. You Will Get More Response ... Leads ... Orders ... Sales ... Profits!

It's not unusual for one copy test to out-pull another by 10 times or more ... especially when it's rock-solid copy based on the time-tested principles of direct marketing.  That's why every single promotion I create for you will have a SIZZLING headline that grabs your target's attention; BENEFIT-DRENCHED copy that answers questions and overcomes objections; an ENTICING no-risk offer that is too good to resist; MOTIVATING calls to action that get your reader to do exactly what you want.  The result:  your sales and profits will skyrocket!

2. You Work Directly With the One and Only Writer ... Me!

Unlike many of the "big name" writers out there, who farm their work out to a stable of junior writers, I will write every word of your copy myself.  And because I'm also the guy who will evaluate your copy needs and discuss everything with you personally, there's never anything lost in translation.  You always get exactly what we agree on together.  NOTE:  Because I do everything myself, I urge you to contact me at 330-348-1410 as far in advance as possible to make sure I can fit you into my schedule to meet your deadlines.

3. You Get Decades of Multi-Million Dollar Direct Response Experience With Every Project!

Chances are I've seen and done just about anything you could imagine in my 26 years of Direct Marketing.  I know what works .. and what doesn't.  So before I accept your assignment, we will talk and consult together about the beat strategies and approaches.  If I think you're on the right track, I'll tell you so.  And if I think you're not, I'll tell you that too.  You get to pick my brain's 26 years of Direct Marketing experience to make the best of every promotion we do together.

4. You Get Breakthrough Ideas ... Based on Proven Principles

Sometimes, you're just so close to your business that you can't see the big home-run opportunities.  That's where my fresh set of eyes and wealth of experience can bring a new, breakthrough approach to your promotions.  Then I meld those new ideas together using the time-tested, proven principles of direct marketing. 

5. You Get Your Copy On Time

Once we agree on an assignment, we'll set a rock-solid due date that you can set your watch by.  Or maybe you better not ... because, chances are you'll actually get your new package EARLY.  I know how critical deadlines are, so you'll never hear any excuses from me about needing more time.  My goal is to make copywriting the one thing you never have to worry about again.

6. You Get Your Copy In A Professional Layout

There's nothing more frustrating than being handed a pile of plain text pages and having to imagine how it will look and appeal to your customers and prospects.  That's why I always give you your copy in a basic professional layout, including photos.  It makes your job so much easier.  And I give you QuarkXpress files so if you like it the way it is, you can take it right to your printer.  Or you can have a professional Direct Response designer enhance it even more.  (I work with one of the best Direct Response designers in the world, and would be happy to put you in touch.)

7. You Get a Package You Can Afford to Produce

It's one thing to create a direct response package, and quite another to create one you can actually afford to produce.  Face it, you couldn't make some of the "award-winning" packages the agencies like to flaunt payoff in your business if you got a 20% response rate.  On the other hand, I know what it's like to have to make and keep a budget.  I know how to create winners out of formats that print most economically.  And my copy can make even simple packages skyrocket your response.

8. Your Satisfaction is Guaranteed

My goal is NOT to write a package for you.  My goal is to establish a long-term, ongoing relationship with you.  I want to be the guy you call up when you want to "talk shop" ... the guy who you like to bounce ideas off of ... and of course, the only person you think of when you need fresh, exciting, new copy.  So I'm not satisfied with any package until you are.  If you ever want revisions made, I'll get you exactly what you need ... fast.